• Brightcone.ai
  • Posts
  • Meta SceneCraft • Apple Unveils On‐Device AI Model • Comet AI Browser • Real-Time Emotional Voice Cloning

Meta SceneCraft • Apple Unveils On‐Device AI Model • Comet AI Browser • Real-Time Emotional Voice Cloning

07-26-25 | Content Curation Week-25

🔥 HOT THIS WEEK

Meta Rolls Out SceneCraft: Create Immersive 3D Ads from Text
Meta’s SceneCraft now lets marketers build fully immersive 3D ad experiences using simple text prompts. Seamlessly integrated into Meta Spark Studio, it exports AR-ready ad assets tailored for mobile and VR delivery.
📍 Impact: ★★★★★ — Expect brand storytelling to transition into AI-powered immersive spaces. Brightcone.ai+1arXiv+1

Apple Unveils On‑Device AI Model Access via Foundation Models Framework
At WWDC 2025, Apple introduced the Foundation Models framework, enabling developers to embed Apple Intelligence models directly on-device—no cloud required. These lightweight models support reasoning, image and text understanding, and contextual actions, all while preserving privacy. Available now in beta through Apple’s Developer Program with broader availability this fall.
📍 Impact: ★★★★☆ — Privacy-first AI, working offline to power smarter iPhone and iPad apps. TechCrunch+1AutoGPT+1

Perplexity Launches Comet AI Browser — Now Gaining Momentum
Perplexity officially launched its AI-powered browser Comet on July 9, 2025, available first to Max-tier subscribers (priced at $200/month) and expanding via waitlist. The Comet Assistant can research, summarize, book meetings, send emails, and conduct workflows—all within the browser. As of July 22, the company is negotiating with smartphone makers to ship Comet pre-installed on new devices.
📍 Impact: ★★★★☆ — A bold attempt to redefine browsing as an AI‑driven assistant experience. Perplexity AI+9PPC Land+9TechRepublic+9Quartz

ElevenLabs Pushes Real-Time Emotional Voice Cloning
A recent update in mid‑July boosted ElevenLabs’ voice cloning platform with more realistic, expressive, and faster AI-generated speech. The tech now better captures subtle emotional nuance—powering richer, more human-sounding dubbing in storytelling and video content.
📍 Impact: ★★★★★ — Say goodbye to flat, robotic dubbing—emotionally accurate audio is becoming the standard. TechCrunch+4YouTube+4TechNow+4

🛠️ TOOL OF THE WEEK

Comet Browser by Perplexity
(Although announced on July 9, updated traction and enterprise conversations occurred within this week.) Comet is reimagining browsing by integrating an AI assistant directly into the Chromium browser. Users can conduct complex workflows—like research, email drafting, and task automation—through natural conversation.

🎯 Use case: Ideal for researchers, executives, and multitaskers seeking AI-native productivity in the browser. Perplexity AI+1Quartz+1

🤖 AI FOR BEGINNERS

LLMs vs. Agents — Why the Distinction Matters Now

  • LLMs are powerful language models that respond to prompts (e.g., “What’s the weather?”).

  • Agents are built on LLMs plus tools, memory, and contextual flow—they act on your behalf.

💡 Example:
LLM says, “Here’s the weather.”
The agent sees your travel plans, books rides, checks weather, and even adds packing notes.

Agents are what power tools like Comet—transforming AI from answering to doing.

😂 THIS WEEK IN MEMES